MARES
We are a company that is specialized in market research and data analysis with a consulting approach.
We collect information & analyze consumer trends and preferences to provide our clients with insights and strategic recommendations based on results.
Our goal is to help companies better understand their customers and make more informed decisions to improve their competitiveness in the market.
How we came about
After 10 years on the supplier side and 6 years on the client side (Consumer & B2B), achieving a balanced knowledge of both parties: Client and Supplier, in April 2005 we were established as a 100% Mexican company that works together with its clients, developing projects that cover the information needs for their various areas.
MARES CONSUMER INTELLIGENCE
SHOPPER
• Rank & Sort
• Shelf tests
• Usages & attitudes
• Segmentation
• Understandive POS
shopper
INNOVATION
• Concept Evaluation
• Sensory testing
• Pack design
• TURF Analysis
BRAND
• Brand arquitectura
• Image & Positioning
• Name & Logo
Validation
OTHERS
• Mystery Shopper
• Times and
Movements
• Satisfaction (NPS)
• UX (Digital RRSS)
PRICES
• Van Westendorp
Analysis
• Newton Miller Smith
• Perceived value
• Conjoint Analysis
COMUNICATION
• Ad campaign
evaluation
• Promotion evaluation
Hamburgo 108 int 302, Col Juárez, CP 06600
Alcaldía Cuauhtémoc. CDMX. MÉXICO
Phone: +52 (55) 5536-5998