Companies need to direct their innovations based on needs of their consumers

MARES INNOVATE allows innovations to be consolidated through qualitative and quantitative research. This methodology involves various stakeholders: consumers, executives at different levels and areas of the company as well as advertising agencies. The complete process consists of 6 phases:

1. Detection, classification and screening of needs
2. Clustering of needs
3. Weighting and ranking of needs
4. Workshop for concept evaluation
5. Concept Evaluation and fine tunning
6. Ideal product evaluation