An exploration of consumer emotions

MARES EMOTIONS measures emotional reactions of consumers to any stimuli for more in-depth quantitative studies

· Lineal regression: estimates the relationship between two or more variables and a specific emotion

· Qualitative analysis: goes in-depth on outstanding emotions, taking a small ad-hoc sample of individuals

· Can be applied to product testing, concept evaluations, U&A, among others, with a minimum sample of 120 cases